WESLEY WITSKEN

About Me

DM Baker Media Relations2021-2022NALS Apartment Homes2022-2023RRM Design Group2023-2024Full Sail Partners2024-Present

I am a marketing professional with an enthusiasm for coding. Since my training in the art of persuasion at Westmont College in Santa Barbara, I have spent my career doing projects with a PR consultant, real-estate investment firm, architectural & engineering firm, and most recently, as a software implementation consultant. Coding was never on my radar until I left college, when I realized a simple truth: many marketing tasks should be automated. I started learning Python to do some of that for myself, and I was hooked.


As my roles changed, so did my tools. I moved on to the JavaScript language to create scripts and plugins for Adobe InDesign, and then to React with Firebase to build web apps including an in-house Digital Asset Management (DAM) prototype. I love the challenge of solving problems with code, and am astounded by the number of inefficiencies in the world that can solved with a little bit of logic and creativity.


My experience gives me a unique perspective. I understand the problems and solutions that computer science addresses, but I also understand how to communicate to technical and non-technical people alike. All software makes implicit assumptions about how the world should operate, and are only useful after users act according to those assumptions. I want to be the connector between those worlds, helping users to adopt software-oriented thinking and helping developers create efficient and user-focused products -- putting soft skills into software.